Wednesday, May 17, 2017

MAKING IT HAPPEN by Kathleen Novak

Kathleen Novak has written two novels for The Permanent  Press The first, Do Not Find Me (February 2016) received wonderful reviews and excellent sales. Her second, Rare Birds will be published near the end of June.

Living in Minnesota, we’ve asked her to describe how she approaches marketing and this is well worth reading. Every author we publish has written an interesting book, but success depends on having a solid marketing plan, and Kathleen’s approach is a very successful one. What follows is her blog, MAKING IT HAPPEN.

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A bag of tricks is it?
            And a game smoothies play?
If you’re good with a deck of cards or rolling the bones – that helps?
If you can tell jokes and be a chum
and make an impression – that helps?
            from Honey and Salt by Carl Sandberg

I quote one of my favorite poems to begin the discussion on promoting our books. It does often seem like a game smoothies play. And I’ll say that after a year of doing readings and book clubs that telling a joke and being a chum do help. Everyone wants to laugh, even at a literary reading. Maybe especially at a literary reading!

I believe that those of us who publish a book in today’s environment need to face the reality of promoting our own work. To make something happen we have to augment what the publisher does and take action on our own behalf. That’s where “the bag of tricks” comes in. I’ve gathered ideas and advice, observed other authors and added my own discipline to the mix. I make a plan, give myself deadlines and keep adding to the plan as events evolve.  The following list is not the be-all. But it helped me on my debut novel, Do Not Find Me, and I am now doing all this again for my second novel, Rare Birds.

Here’s what I suggest:

    1.   Schedule a book launch party and invite everyone you know or think you know. Have something to eat and drink and sell your books.
         2.   Use TPP’s preview copies where they will help you the most. Send them out with a personalized letter to local publications, media outlets, large and important bookstores, even library systems in your area.
         3.   Put up an engaging website. I recommend photos or graphics, excerpts, links, etc.
         4.   Volunteer to do book clubs.
         5.   Ask friends, family and other colleagues to host readings – salons, as one of my friends calls them – either in their homes or at their neighborhood library.
         6.   Use social media to announce events and keep people interested. (I had the idea to pull in music clips and quotes too, but chickened out on the first novel. Maybe I’ll be more bold this time around.)
         7.    Go to an inexpensive printer and make business cards with your book’s cover on one side and your contact info/web address on the other. I hand these out generously.
         8.    Let regional book store owners know you’re interested in doing readings.

Much of this does not come easily for me. I love to write. I want to be in my corner with papers strewn about, not asking book store owners to maybe, if you don’t mind, please carry my book. I bombed on at least half of my outreach. But then I scored on the other half. Some stores carried the book, newspapers reviewed the book; based on the reviews, I got contacted by organizations and did events. I was a state book award finalist. I feel like my efforts worked.

Luck is also an element, of course. That’s where “rolling the bones” comes in. But by doing all the above, we can certainly deal ourselves into the game. What helps make something happen? To quote Sandberg, they all help.

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Information about Kathleen and her two books can be found on her website,, and her books can be ordered on Amazon or on our website, We encourage you to leave your comments on this page, and follow us on Facebook and Twitter! Happy reading (and writing)!

Tuesday, May 2, 2017


I hate so-called rules of writing, even though I gobble them up like hot hors d’oeuvres off a silver platter. Hemingway’s, Vonnegut’s, Elmore Leonard’s, Stephen King’s, E.B. White’s, Anne Lamott’s – I’ve read them all. If I had to recommend one, Anne Lamott’s Bird By Bird is a joy. I never found myself quibbling with her advice, which is not only compelling in substance, but loaded with charm and wise humor. I feel Strunk and White’s Elements of Style is also essential, though I just can’t abide the prohibition against starting a sentence with “however." Nevertheless, they provide wise counsel, delivered both in form and content.  

Everyone raves about Stephen King’s On Writing, but it’s really just a memoir masquerading as an instruction manual. I can offer an abridged version: Be Born With Hypergraphia by Stephen King.  

Marty Shepard and I share a deep regard for Elmore Leonard, but his rule against starting a book with weather is ridiculous. I set one of my novels in the beach town of Southampton during the winter. How long should I wait to tell the reader that it’s snowing outside Jackie Swaitkowski’s window? I also think the word “suddenly” is very useful if used sparingly. As with “all hell breaks loose." After Leonard condemned this expression, you hardly ever read it. So go ahead, if called for. The competition has been suppressed.

Vonnegut heaped derision on the semicolon, saying “they are transvestite hermaphrodites representing absolutely nothing.” On the other hand, Dr. Lewis Thomas, a brilliant essayist sadly overlooked these days, wrote “with a semicolon you get a pleasant little feeling of expectancy; there is more to come; to read on; it will get clearer.”

Most of what Hemingway reportedly wrote about writing was written by someone else. So much so that a book just came out titled, Hemingway Didn’t Say That. I still think his imitators are worth paying attention to, since the misattributions are useful (check out my prior Cockeyed Pessimist blog post.)

I’ve listened to hours of writing instruction over decades, leading me to believe most of it is a double-edged sword. It can help you avoid doing dumb things, but if you slavishly adhere to the prescriptions, you’re likely to choke off your creativity, your own special take on the pursuit. However, being a frequent imitator myself, I naturally made up my own ten rules of writing. Though I prefer to call them guidelines. Mostly to be ignored, since at the end of the day, the only rule is there are no rules.  

1. Never write drunk. Like a conversation in a bar, it all seems so brilliant at the time. You’ll regret it in the morning  
2. Write when you feel like hell. You’d be amazed at what you can create with a fuzzy head. You can always throw it out the next day (see above).
3. Ignore advice. It’s worthless.  
4. Listen to good advice. It’s priceless.  
5. Know the difference.
6. Get a comfortable chair. You’ll be spending a lot of time in it.  
7. Be filled with uncertainty, free-floating anxiety and existential fear. If you don’t know what this means, ask a successful writer.
8. Kill your beloveds. Cut when you have to, no matter how painful. Better you than some whip-smart editor half your age.  
9. Write for yourself.  If you care what other people think, you’ll write what nobody cares about.
10. Read. You’re not the first person to do this. You can learn from the ones who figured it out, even if they had no idea what they were doing at the time.  

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This is the third bi-monthly blog Chris has been posting, sharing his thoughts about the art of writing with other writers—be they published or unpublished—that might be helpful. He’s had a successful career as a wordsmith, starting with a career in advertising and moving on to write a string of highly successful mysteries. His 15th, Tango Down, comes out in November. Chris has won innumerable awards and has had dozens of rights sales around the world, including audio sales to Blackstone Audiobooks. Do pass this on to others you know, post comments on the Cockeyed Pessimist website, and feel free to share your thoughts with Chris via View my Blog The Cockeyed Pessimist, or email Chris directly or Martin Shepard at