Stephen (Steve) Campbell is the host of two podcasts, The Author Biz, a weekly podcast focused on the business of being an
author, and CrimeFiction.FM, a three day a week show focused on
the crime genre. What follows is his guest blog.
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“Do you remember which network brought the television show, Mad Men, to screens around the
world? How about Breaking Bad?
“Do you remember your friends telling you that you had to
check out those shows? Then once you saw them, didn’t you want to tell everyone
who would listen to watch as well?
“These programs didn't come from one of the large, over the
air networks. They came from a small cable network, AMC.
“We all have that desire to share the things we find
remarkable, whether it be television shows, restaurants, or books.
“I host a podcast called CrimeFiction.FM where I interview
the authors of new release mysteries, thrillers, and suspense novels. As you
might imagine, I'm exposed to dozens of books each month. Some of those books are ok, some are good,
some are great and a few are ‘tell your friends’ great.
“Most of the last category, the books I tell my friends
about, aren't the ones you see when you're racing through the airport. They’re
not on that table you see when you walk into Barnes & Noble.
“In many cases, they come from the smaller publishers that
focus on the crime and thriller genres. I’ve begun to think of these publishers
as the curators of remarkable genre fiction.
Why it’s different
with smaller publishers:
“The Big Five Publishers have a business model, and a cost
structure that requires huge winners. Editors are looking for books and authors
that will sell at a certain volume, so they're not able to take as many chances
as they may like.
“So, instead of releasing that great new book from a
talented, but lesser-known author, they'll ask one of their stars to publish
two books a year instead of just one. They can project, with a fairly high
degree of confidence how many copies the second book will sell.
“The lesser-known author's book is shopped around to other
publishers until it finds one willing to try something different. Or, maybe the
book is self-published by the author herself.
Books you want to share
with your friends:
“I just released the 50th episode of CrimeFiction.FM, so
that's 50 books I've read and discussed with authors so far this year. Of those 50, six were "tell your
friends" great for me. Small
publishers published four of the six. One was self-published, and only one came
out of the Big Five.
“Of course, I'm not the be all and end all for deciding what
makes a remarkable book. There are critics out there far more qualified than I
to make those decisions. But when it
comes to my definition of great - the "tell your friends" great, I’m the only one
who can make that decision when it comes to telling my friends.
A great week of
reading:
“My nascent theory that smaller publishers were publishing
some of the best genre fiction began to develop in late April.
“I’d read some good, well-written books, but nothing was
hitting that "tell your friends" level. Then I started (and finished) METHOD
15/33, an oddly titled book from debut author Shannon Kirk.
“It was one of those books that was so good I didn’t want to
start another one right away. But, I had other interviews scheduled, so the
next day I turned to my next book, THE DEBTOR CLASS, by Ivan Goldman,
(published by The Permanent Press).
“I remember sitting down to read Ivan’s book while my wife
was at the grocery. I planned on reading for an hour – tops. I finished the
book sometime after midnight and went to sleep.
“These two books couldn’t be more different. One was a thriller featuring a pregnant,
sociopathic teen. The second, a dark,
quirky, laugh out loud funny book, set in a collection agency of all places; exploring the effects of the recession on different classes of people in
America.
“I’m on a serious reading roll now. I’d finished my ‘required’
reading for the week a few days early, so it was time for some pleasure
reading. The next night I pulled out something from an author I’d always
enjoyed. One of those authors who consistently launch books onto the New York Times
bestseller list. After 20 minutes, I put the book down watched some television.
I tried again before going to sleep that night, but it was a non-starter.
“So what’s going on here? What was the difference between the
two books I couldn’t put down and the one I couldn’t bring myself to finish?
“Well, there were several, but rather than get into the
details of the book, I’ll use another television analogy. Reading the first two
books was like watching early episodes of Mad
Men. These books took me to places I hadn’t been before. The third book, which
did turn out to be yet another New York Times bestseller, was like watching a
mid-season episode of Castle.
“The other difference was that the two books that kept me
reading were from smaller publishers that focused on the type of books I enjoy
reading. The book I didn’t finish came from one of the Big Five.
“Am I saying that the only place to find great crime fiction
is through small publishers? No, of course not. There are some fantastic books
published by the large publishers. But from this reader’s perspective, it’s the
smaller publishers who are providing real value by curating remarkable genre
fiction.”
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I hope you will share your thoughts and comments both on this
website as well as with Steve at Steve@camvenmedia.com.
COMING NEXT WEEK a blog from Victoria Southerland, the
founder and editor of ForeWord
Magazine.
Marty